Paula’s Choice Skincare Calm Line | Full-Line Product Launch Concept

I was lead designer for the complete launch concept of Paula’s Choice Skincare’s Calm, a full system developed to address the needs of extra-sensitive skin.

Using this concept as a basis, I guided the Paula’s Choice creative team in adapting this concept to promote Calm across multiple channels, including the home site design, email marketing series, and affiliate promotional material.

Lead Designer: Kenz Shane

Copywriter: Heather Frink

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